Online marketing and mobile marketing campaigns are significantly outperforming traditional advertising in many local businesses. Historically, most local business owners have relied on one or more of the four traditional methods of local advertising to attract new customers and prospects. These included Yellow Pages, Newspaper Ads, Radio Spots and Flyers.
While the cost of these traditional advertising methods have steadily risen in recent years, the effectiveness has dropped rather dramatically for many businesses. As the traditional advertisers continue to raise their advertising rates, sharp business owners are checking out some of the lower cost online and mobile marketing methods and finding them more effective at attracting new customers and a much better return on investment.
There are several advantages a savy business owner can gain from online marketing and mobile marketing.
- First, done correctly, both of these methods deliver highly targeted prospects right to the doorstep of the business with very little waste compared to the “shotgun” approach of traditional advertising.
- Second, unlike most traditional advertising methods, both online and mobile marketing results are measurable and trackable.
- Third, online marketing and mobile marketing campaigns can be substantially less expensive to implement than many traditional advertising methods.
- Fourth, the positive effects of online and mobile marketing campaigns are much more persistent and long lasting than traditional advertising campaigns. It is not unusual for the business owner to capitalize on a single online or mobile campaign for months or even years after the initial investment.
- Fifth, response rates from online and mobile campaigns can be 5 to 40 times higher than traditional advertising campaigns.
- Sixth, the majority of your potential customers already have a cell phone capable of receiving your sales messages and most of them also start their search for what you have to sell online. Buying habits and trends are changing rapidly.
- Seventh, traditional advertisers and advertising methods are on the decline. Newspapers are losing subscribers and advertisers at an alarming rate and business owners are cutting back or dropping yellow page advertising budgets because they cannot demonstrate that the costs are justified.
It is time to find out whether there is a better way to advertise and market your business. The best place to start is with a Comprehensive Marketing Review. In a matter of a few hours we will be able to determine whether online and mobile marketing will pay off big for you and your business.
Be sure to request a copy of our complimentary “Online & Mobile Marketing Guidelines for Local Businesses” and leave your contact information so that we can determine if your business qualifies for a FREE Comprehensive Marketing Review, which will save you $199.