Using Joint Ventures to Jump-start or Accelerate the Growth of Your Business
More and more business are finding that the virtual world of business can be just as lucrative as the traditional employee-based business. In fact, more lucrative. How else can you rapidly expand into new markets, new regions and even new countries without hiring one additional employee. The balance of this article outlines the key considerations in deciding whether Joint Ventures are a viable growth alternative for your own business.
Step one is to determine your own growth objectives. It is impossible ... more
Partnering With Competitors Can Be Worth Millions in Added Profits
What is a joint venture with your biggest competitor worth? In my case it enabled our consulting firm to generate over $120,000,000 of incremental joint income that neither of us would have earned without partnering. I have to admit though, there were some sleepless nights... more
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Planning For An Amicable JV Divorce
I think the law of gravity also applies to Joint Ventures and partnerships.
"What goes up must eventually come down". It is quite rare for
today's joint ventures and partnerships to survive forever. The needs
of the parties change over time. Ownership structures change. Attitudes
change. Good planning and communication up front will help assure that
your partnership does not end in an ugly divorce. The top 10 issues to
cover ....... more
The 7 Steps to Finding a JV Partner
Some potential partners are totally logical and probably should be on
your "A" list to pursue first. Others may be more illusive.
For those you should review this 7 Step Strategy for finding, pursuing
and closing on some of the less obvious joint ventures partners.... more
Kicking Profits Up a Notch With Creative "Guerrilla" Marketing
I don't care what your advertising and sales budget is, there are some
great low cost marketing tactics that all businesses should consider.
And no, I'm not talking about institutional marketing. I'm recommending
"in the trenches" direct marketing. That's marketing where at
the end of the day you can answer the question... "Was that marketing
worth the investment in hard sales"... more
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